• • • • • • • Shares Videos play an ever-increasing role on social media. Therefore the importance of tools for cutting, editing and publishing clips is also rising for social media marketing. But which video-tool is the right one for your needs? There is a wide range from beginner’s tools with intuitive handling to professional editing programs – and from mobile apps working in the cloud to desktop programs for download. The costs for these solutions also vary greatly. In this article we will introduce you to our top 16 video-tools for social media marketing: you will learn what the single programs or apps can do, what they are especially suited for and how much you will have to pay for them. This gives you the edge in the search for the perfect tool for video editing and the efficient production of videos.

Unlike other video creator software, the Japanese video editing Mac app isn’t restricted by a time line. Users are also able to export and share the video to sites like YouTube and Facebook. Jul 1, 2016 - Here i recommend you the most popular video editor in 2017,it has the following. Rocketium - Create videos ads for Facebook and add them directly to your Ad Library. Animoto is another online video editing tool good for personal or business use. What is the best Mac video editor to build video quotes for Facebook?

Proof of the importance of video in social media marketing Statistics prove impressively how video is gaining importance in social media marketing. On Instagram alone the playback time of videos has and on Facebook. Overall about on social media channels consists of video consumption. Since this trend is bound to continue it is worth including videos in your own social media marketing strategy. Some estimates say that next year already by consumers on social networks will be made up by videos.

Instagram is also increasing its focus on videos. The new Instagram TV (IGTV) enables users to publish videos of a length of up to 60 minutes. In our blog article “” you will learn how the new feature works and how to make the most out of it for your social media marketing.

Important features of video-tools What features should a video-tool for social media have? The answer, as often, depends on what channel you are planning to use and what purpose you want to use the tool for. Furthermore it is important to know if you are looking for a tool with as many functions as possible or one that is specialized on a few functions and delivers good looking results in a short time. The central features of video-tools are the following: • Editing possibilities: The more options you have to edit sound and picture as well as adding effects and animations to your video, the more flexible you are. Sometimes less is more though, especially when it comes to handling.

Furthermore some video-tools are specialized in certain features. • Formats: Can videos be produced in landscape and portrait format?

Can the clips be optimized for different social media channels? • Direct imports: Tools featuring a direct import to Facebook, YouTube and/or other channels save a lot of time and effort in social media marketing. • Usability: Video tools for professionals take time to master. Intuitively operable and clearly arranged programs are often a better fit for beginners.

• Pricing: The differences in pricing for video-tools are huge. Some free or cloud-based applications offer a surprising range of features.

Sometimes it is worth paying a price though. Usually the gains achieved by better marketing content outweigh the additional costs by a great margin. 16 tools for creating social media videos 1. The cloud-based video-tool is perfectly suited to the creation of professional videos in a short time. The category “marketing videos” is especially tailored for companies. “Slideshow videos for photography” allows photographers to create videos from their pictures and “slideshow videos for family” enables private customers to turn pictures or video clips of family gatherings into entertaining films. Mac os x snow leopard free download for vmware. Choosing “marketing videos” offers you templates grouped by intended use.